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Advertisements of the Future!

Here's an ad for Joy Cola, a ubiquitous product of the future.  My friend's sci-fi setting for his novel is brimming with commercialism.  This is a concept I did for him of how Joy Cola might advertise.   I'm still playing with ideas for the can design.  This is the third variation.  Below you can see my first stab at it.  I liked it at first, but it had legibility issues.  At a distance, the logo just looked like a white squiggle as the white lettering blended in with the aluminum background.  I'm not quite sure this is a final deign yet, but I like the direction.

  I thought I'd share this WIP version.


I thought it would be fun to play with the language.  This story is set thousands of years from now and it makes sense that English should have evolved in that time.  A thousand years ago, English sounded much different than it does today.  Almost like German.  Rather than design a whole new version of English of the 50th Century, I decided just to change the way spelling works.  This way it looks foreign, but with a little bit of effort, it can be read.  The Chinese, on the other hand, is just regular Mandarin.  I culled it from an on-line translator so it may or may not accurately express the thought I hoped it would


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Reader Comments (1)

That really is cool, nice job!

June 8, 2012 | Unregistered CommenterRob Pruitt

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